After the textual analysis the next part of research we had to obtain was research on institutions therefore we had to research on a music channel, a record label and a music magazine appropriate to our chosen genre.The music channel that my group researched into was 4music because when gathering the audience questionnaire results we found that 4music was the most popular channel.
4music launched recently in the U.K, to be precise 4music was launched on 15 August 2008 in which they replaced this music channel with The Hits. This music channel is available in the United Kingdom and the republic of Ireland.
4music is branded under Channel 4. 4music can be familiarised with other channels such as E4, More4 and Film4, but 4music is unique as it is the only music channel that promotes and plays music videos within the channel 4 network.
4music provides several programmes which include Hit 40 UK, Today’s 4music top 10, This weeks 4music top 20, 4music big ones, The UK airplay top 20 and 4music doubles. These programmes focus on what music audiences like the best and what music audiences request more and for example Hit 40 UK focus on the number of sales of downloads and albums bought in one week, Hit 40 UK heir the 40 favourite songs in the UK.
4music focuses on a number of different genres from Dance to RnB, but it has occurred that the most popular genre which is played on 4muisc is RnB, not because it is an RnB channel but because RnB is such a popular genre it has expanded and now has become apart of societies culture, so 4music focuses on giving audiences what they want.
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